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Adam Keeton:
Media Planner/Buyer Accounts: Lead planner/buyer for Austin American-Statesman, Ahora Si, Auto Partners Insurance, KEYE CBS Austin , News 8 Austin, Schlitterbahn Waterparks, and Scott & White Physician Recruitment. Assists with planning and buying for Better Business Bureau, Scott & White Human Resources, and Time Warner Cable.
Additional Roles: Media analyst, researcher of historical media trending.
Experience: Adam joined The Davis Group in October 2003, following his graduation from the renowned University of Texas at Austin's advertising program. While at the University, Adam interned at The Davis Group and was a teaching assistant for the Introduction to Media course. He earned his bachelor's degree in Advertising, and concentrated in Media Planning & Buying. Here at the agency, Adam has spearheaded the reintroduction of annual rate negotiations with television, radio, and cable vendors. He has generated in-depth analyses of each vendor, including historical trending of rates and performance as well as projections for the upcoming year.
Experience: Previous account experience at the agency includes work on local political campaigns and statewide placement for the Texas Department of Agriculture, Texas Department of Family and Protective Services, and Texas Department of Transportation (Vehicle Registration).
E-mail: akeeton@thedavisgrouptx.com |
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