The Davis Group earns a spot among 2012 Gala Finalists for Best Agency

By admin | Published: April 5, 2012

Congrats to our very own Tracy Arrington, recently named a finalist for Best Agency Buyer along with The Davis Group for Best Agency!

2012 Gala Finalists « Alliance for Women in Media – Austin Chapter

http://awmaustin.org/2012-gala-finalists/

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The Davis Group Inc. Announces Acquisition of New Client, Green Mountain Energy Company

By admin | Published: February 27, 2012

Austin, TX-February 9, 2012- Austin media agency The Davis Group is excited to announce their collaboration with independent creative agency Vendor Inc. to provide comprehensive advertising services for Green Mountain Energy Company, the nation’s leading competitive retail provider of cleaner electricity.

The Davis Group and Vendor Inc. are currently in the planning stages of their initial campaign for Green Mountain, which is set to launch in the second quarter of 2012.  The work the agencies will create and set in motion will bring to life the industry-leading vision and core beliefs of Green Mountain, which was founded with the mission to use the power of consumer choice to change the way power is made.

About Green Mountain Energy Company:

Green Mountain, the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions, was founded in 1997 to “change the way power is made.” The company is the longest serving green power marketer in the U.S. Green Mountain offers consumers and businesses the choice of cleaner electricity products from renewable sources, such as wind, as well as a variety of carbon offset products. One of Green Mountain’s largest customers is the “world’s most famous office building,” the Empire State Building in New York City. Green Mountain customers have collectively helped avoid over 14.8 billion pounds of CO2 emissions. As a wholly owned subsidiary of NRG Energy (NYSE:NRG), Green Mountain is backed by one of the nation’s largest renewable power producers. For more information, visit GreenMountain.com.

About The Davis Group:

Founded in 1978, The Davis Group provides innovative media planning and placement services for clients large and small. The Davis Group utilizes extensive experience in traditional and emerging media, coupled with a commitment to staying ahead as these media evolve, to create media and marketing efforts that boost clients’ business.  Their partnerships with other advertising industry experts ensure that clients benefit from full-service agency capabilities.

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The Davis Group Inc. Announces Partnership with Lamb’s Tire and Automotive

By admin | Published: February 16, 2012
Austin, TX January 30, 2012- The Davis Group, Inc. announces their partnership with Lamb’s Tire and Automotive, an Austin-based automotive repair company.  The Davis Group will lead advertising and marketing efforts for the Lamb’s brand, working alongside the organization’s in-house marketing and executive teams.
The Davis Group will  work with Lamb’s to create and implement a completely new media strategy, utilizing both traditional and emerging media types.  Davis Group Vice President/Director of Strategy and Development Tracy Arrington says that the company is thrilled to be working as part of the Lamb’s team.  “We have a tremendous amount of respect for their leadership and their focus on providing exceptional products and service with integrity.  They really do care about our local community and we are honored to be a part of it,” Arrington said.

Tracy Arrington and Senior Media Planner/Buyer Adam Keeton will lead the Lamb’s team at The Davis Group, bringing extensive planning experience in the Central Texas region to the twenty-five year old company.  Arrington and Keeton currently work on behalf of Schlitterbahn Waterparks, The County Line and Taco Bell, among others in the local area.

The two companies began their collaboration with production of new radio commercial units, featuring the voice of popular Texas country singer Kyle Park.  The units will have a distinct sound and will be a natural extension of the Lamb’s brand, encompassing their commitment to community and a quality automotive experience.  Other projects that are underway for Lamb’s include area promotions, a partnership with the University of Texas and a series of digital and mobile campaigns.
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The Davis Group Announces New Changes for the New Year!

By admin | Published: February 9, 2012

Austin, TX January 10, 2012 – The Davis Group, an Austin-based Media Planning and Placement agency, is excited to announce the promotion of long-time team member Adam Keeton and the addition of new full-time team member Gabriela Hernandez.

Davis Group Media Buyer/Planner Adam Keeton was promoted to Senior Media Buyer/Planner on December 16, 2011.  Keeton, 30 years old, has been a Davis Group team member for over eight years, starting with the company as an intern in 2003.  During his tenure with the Davis Group, Adam advanced into a leadership role with multiple clients and currently works on accounts such as Schlitterbahn Waterparks, Inova Labs- Life Choice, Providence Healthcare Network and Lamb’s Tire and Automotive.

The Davis Group also welcomed their newest full-time team member, Gabriela Hernandez, to serve as the Communications/Media Coordinator effective January 1, 2012.  Hernandez is a graduate of Texas State University and has worked in a Communications role with The Davis Group since July 2011.  The company is delighted to introduce the position as part of their communications platform to integrate and provide Public Relations and emerging communication services to their clients.  The Davis Group is currently providing such services for Zed’s Restaurant, Lamb’s Tire and Automotive and author Jack London.

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The Davis Group Retreat

By admin | Published: March 29, 2011

Last month The Davis Group and Teleclip, Inc. took a walk on the wild side at the fabulous Lost Pines Hyatt Resort.  GPS training proved successful for most of the group, while others may have taken the ‘Lost’ in Lost Pines a little too seriously.  (Wink, wink Meenah and Shawn)  Continuing our adventure on horseback was quite the learning experience for some of us.  Monica’s skill outshone us all!  The resort was beautiful and everyone had a wonderful time relaxing and dining.  Can’t wait until the next one!

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The Davis Group and Teleclip’s Christmas Fiesta

By admin | Published: January 18, 2010
On December 15th the Groupies and Clippers gathered together to enjoy a Mexican Fiesta-themed Christmas party complete with a Santa pinata!  We feasted on a spectacular array of Mexican dishes prepared by our fellow coworkers, fajitas, enchiladas, green chile stew…yum!  Following the feast several employees took their turn to demolish the pinata, but not after Monica spun them around and blindfolded them first.   A great way to end 2009!
Gathering for the lotto ticket exchange.

Gathering for the lotto ticket exchange.

Matalee and Kevin enjoying the fiesta.

Matalee and Kevin enjoying the fiesta.

Tracy takes her turn at the pinata. Watch out Geof!

Tracy takes her turn at the pinata. Watch out Geof!

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Ellen’s Visit to Texas!

By admin | Published: January 14, 2010

One of our favorite clients, Ellen Politi of Telemundo / NY, and her husband John ventured to Texas in October and braved the rains to attend Austin City Limits!  They were guests at the Davis Ranch and were introduced to Monica’s longhorns.  Ellen and John, we will see you for ACL 2010!

Ellen and John enjoying ACL

Ellen and John enjoying ACL

Ellen at ACL - it's finally sunny!

Ellen at ACL - it's finally sunny!

Longhorns

Monica's Longhorns

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Westbank Dry Cleaning & The Majic of Christmas Toy Drive

By admin | Published: December 18, 2009

Westbank Dry Cleaning collected and donated hundreds of toys for 95.5 FM’s  Majic of Christmas Toy Drive.   The Assistance League of Austin will select nominated families and distribute the gifts.  Westbank also donated $500 to purchase more toys, an example of one of the many ways they give back to the community.

Majic's Terri McCormick with William Charnes, owner of Westbank Dry Cleaning

Majic's Terri McCormick with William Charnes, owner of Westbank Dry Cleaning

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Lamb’s & KLBJ-AM Help the Troops Call Home

By admin | Published: December 9, 2009

The Davis Group’s client, Lamb’s Tire and Automotive partnered with  KLBJ-AM to raise over $90,000 to provide calling cards for troops deployed from Ft. Hood to call home over the holidays.  This is the 7th annual Operation Call Home, supporting troops stationed in both Iraq and Afghanistan.

Lamb's Ft Hood

Ron Meredith, owner of Lamb's, presented a check to the troops from Ft. Hood

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French Letters: Virginia’s War

By admin | Published: November 18, 2009

Jack Woodville London’s “French Letters: Virginia’s War Tierra Texas 1944″ is the first book of an engaging trilogy about small Texas town affected like most of the country by World War II. This novel is a finalist for 2 awards – Best Historical Fiction of the Year by the Military Writer’s Society of America and the William C. Morris Award for Best Southern Fiction in 2009. To read more about both the author and the series, visit  http://www.virepress.com/

French letters 2

Jack W. London, signing French Letters

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