Enter New Mexico Tourism’s Ski Vacation Sweepstakes!


It’s True. You can win a vacation to ski & ride the winter sun in New Mexico. And a ski vacation in New Mexico is so much more than simply schussing down our snowy slopes. This true adventure includes authentic cuisine, authentic culture, and 300 days a year of sunshine, so you’ll have a true blue-sky experience.

This Winter Sun Vacation Package will give you all of that and more. And by “more” we mean it’s for four. A true adventure for the entire family. Register and you could win a dream ski trip for four to Ski Santa Fe and Taos Ski Valley.

The Prize Package Includes:

  • Ski or snowboard rentals (for 4) at each resort
  • Two days of lift tickets each for Ski Santa Fe and Taos Ski Valley (for 4)
  • Group lessons at both ski resorts
  • Two nights of lodging at the slope-side Snakedance Condominiums in Taos Ski Valley (for 4)
  • Two nights of lodging at the Eldorado Hotel & Spa in Santa Fe (for 4)
  • Four gourmet meals in what is becoming one of the nation’s hot spots for cuisine,
  • Santa Fe and Taos (for 4)
  • SUV car rental for six days

Visit the New Mexico Website for full details!


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Media Buyer Plays Vital, Unsung Role in Politics

By Abby Livingston

Roll Call Staff
Oct. 2, 2012, Midnight

Forget the strategists. Forget the campaign advisers and the pollsters. Now is the time in the campaign when a low-profile and little-understood player wields a great deal of influence: the media buyer.

The beginning of September through mid-October of an election year is the most crucial period when it comes to moving TV ad reservations, buying new ad time and finding out what spending decisions the other party is making. Media buyers play an integral role in this process, despite the fact that they rarely gain any public recognition for their work.

Read the full article

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BBB’s Carrie Hurt to Ring NYSE Bell to Celebrate Centennial!

Our client Carrie A. Hurt, president and CEO of the Central Texas Better Business Bureau and interim president and CEO at Council of Better Business Bureaus (CBBB), will have the special privilege of ringing the New York Stock Exchange Closing Bell today, July 27 at 4 pm.

This bell-ringing event celebrates 100 years of BBB efforts to advance trust in the marketplace, and honors the high standards upheld by BBB Accredited businesses and charities.  To read the full release and find out more click here.

BBB 100 yrs

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Media Targeting at work– See how The Davis Group helped to win this come-from-behind race in this C&E case study.

Case Study: How an underdog with a limited budget moved 34 points in just seven weeks.

Less than a week before this year’s Ohio Democratic primary, a local political analyst on WOSU-TV in Columbus laid out the conventional wisdom in the race for the state’s newly-drawn 3rd Congressional District:

“Mary Jo Kilroy is going to win handily for several reasons,” the analyst opined. “I don’t think it will be close.”

To say the odds were stacked against Democrat Joyce Beatty would be an understatement. Beatty is a former minority leader of the Ohio State House who was serving as Ohio State University’s vice president of outreach when she opted for a primary bid against former Congresswoman Mary Jo Kilroy.

Read the full article here

Joyce Beatty

Joyce Beatty

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Congratulations to all of our Texas candidates on their wins yesterday!

We are very excited to share and celebrate the wins of:

Chris Turner – TX HD101 (Ft. Worth)
Beckie Palomo – District Court Judge (Laredo)
John Galo – Webb County Commissioner (Laredo)
Marc Veasey – TX CD33 (Dallas-Ft. Worth)

Veasey will face a run-off against Domingo Garcia on July 31st

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The Davis Group earns a spot among 2012 Gala Finalists for Best Agency

Congrats to our very own Tracy Arrington, recently named a finalist for Best Agency Buyer along with The Davis Group for Best Agency!

2012 Gala Finalists « Alliance for Women in Media – Austin Chapter


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The Davis Group Inc. Announces Acquisition of New Client, Green Mountain Energy Company

Austin, TX-February 9, 2012- Austin media agency The Davis Group is excited to announce their collaboration with independent creative agency Vendor Inc. to provide comprehensive advertising services for Green Mountain Energy Company, the nation’s leading competitive retail provider of cleaner electricity.

The Davis Group and Vendor Inc. are currently in the planning stages of their initial campaign for Green Mountain, which is set to launch in the second quarter of 2012.  The work the agencies will create and set in motion will bring to life the industry-leading vision and core beliefs of Green Mountain, which was founded with the mission to use the power of consumer choice to change the way power is made.

About Green Mountain Energy Company:

Green Mountain, the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions, was founded in 1997 to “change the way power is made.” The company is the longest serving green power marketer in the U.S. Green Mountain offers consumers and businesses the choice of cleaner electricity products from renewable sources, such as wind, as well as a variety of carbon offset products. One of Green Mountain’s largest customers is the “world’s most famous office building,” the Empire State Building in New York City. Green Mountain customers have collectively helped avoid over 14.8 billion pounds of CO2 emissions. As a wholly owned subsidiary of NRG Energy (NYSE:NRG), Green Mountain is backed by one of the nation’s largest renewable power producers. For more information, visit GreenMountain.com.

About The Davis Group:

Founded in 1978, The Davis Group provides innovative media planning and placement services for clients large and small. The Davis Group utilizes extensive experience in traditional and emerging media, coupled with a commitment to staying ahead as these media evolve, to create media and marketing efforts that boost clients’ business.  Their partnerships with other advertising industry experts ensure that clients benefit from full-service agency capabilities.

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The Davis Group Inc. Announces Partnership with Lamb’s Tire and Automotive

Austin, TX January 30, 2012- The Davis Group, Inc. announces their partnership with Lamb’s Tire and Automotive, an Austin-based automotive repair company.  The Davis Group will lead advertising and marketing efforts for the Lamb’s brand, working alongside the organization’s in-house marketing and executive teams.
The Davis Group will  work with Lamb’s to create and implement a completely new media strategy, utilizing both traditional and emerging media types.  Davis Group Vice President/Director of Strategy and Development Tracy Arrington says that the company is thrilled to be working as part of the Lamb’s team.  “We have a tremendous amount of respect for their leadership and their focus on providing exceptional products and service with integrity.  They really do care about our local community and we are honored to be a part of it,” Arrington said.

Tracy Arrington and Senior Media Planner/Buyer Adam Keeton will lead the Lamb’s team at The Davis Group, bringing extensive planning experience in the Central Texas region to the twenty-five year old company.  Arrington and Keeton currently work on behalf of Schlitterbahn Waterparks, The County Line and Taco Bell, among others in the local area.

The two companies began their collaboration with production of new radio commercial units, featuring the voice of popular Texas country singer Kyle Park.  The units will have a distinct sound and will be a natural extension of the Lamb’s brand, encompassing their commitment to community and a quality automotive experience.  Other projects that are underway for Lamb’s include area promotions, a partnership with the University of Texas and a series of digital and mobile campaigns.
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The Davis Group Announces New Changes for the New Year!

Austin, TX January 10, 2012 – The Davis Group, an Austin-based Media Planning and Placement agency, is excited to announce the promotion of long-time team member Adam Keeton and the addition of new full-time team member Gabriela Hernandez.

Davis Group Media Buyer/Planner Adam Keeton was promoted to Senior Media Buyer/Planner on December 16, 2011.  Keeton, 30 years old, has been a Davis Group team member for over eight years, starting with the company as an intern in 2003.  During his tenure with the Davis Group, Adam advanced into a leadership role with multiple clients and currently works on accounts such as Schlitterbahn Waterparks, Inova Labs- Life Choice, Providence Healthcare Network and Lamb’s Tire and Automotive.

The Davis Group also welcomed their newest full-time team member, Gabriela Hernandez, to serve as the Communications/Media Coordinator effective January 1, 2012.  Hernandez is a graduate of Texas State University and has worked in a Communications role with The Davis Group since July 2011.  The company is delighted to introduce the position as part of their communications platform to integrate and provide Public Relations and emerging communication services to their clients.  The Davis Group is currently providing such services for Zed’s Restaurant, Lamb’s Tire and Automotive and author Jack London.

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The Davis Group Retreat

Last month The Davis Group and Teleclip, Inc. took a walk on the wild side at the fabulous Lost Pines Hyatt Resort.  GPS training proved successful for most of the group, while others may have taken the ‘Lost’ in Lost Pines a little too seriously.  (Wink, wink Meenah and Shawn)  Continuing our adventure on horseback was quite the learning experience for some of us.  Monica’s skill outshone us all!  The resort was beautiful and everyone had a wonderful time relaxing and dining.  Can’t wait until the next one!

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