Austin, TX January 30, 2012- The Davis Group, Inc. announces their partnership with Lamb’s Tire and Automotive, an Austin-based automotive repair company. The Davis Group will lead advertising and marketing efforts for the Lamb’s brand, working alongside the organization’s in-house marketing and executive teams.
The Davis Group will work with Lamb’s to create and implement a completely new media strategy, utilizing both traditional and emerging media types. Davis Group Vice President/Director of Strategy and Development Tracy Arrington says that the company is thrilled to be working as part of the Lamb’s team. “We have a tremendous amount of respect for their leadership and their focus on providing exceptional products and service with integrity. They really do care about our local community and we are honored to be a part of it,” Arrington said.
Tracy Arrington and Senior Media Planner/Buyer Adam Keeton will lead the Lamb’s team at The Davis Group, bringing extensive planning experience in the Central Texas region to the twenty-five year old company. Arrington and Keeton currently work on behalf of Schlitterbahn Waterparks, The County Line and Taco Bell, among others in the local area.
The two companies began their collaboration with production of new radio commercial units, featuring the voice of popular Texas country singer Kyle Park. The units will have a distinct sound and will be a natural extension of the Lamb’s brand, encompassing their commitment to community and a quality automotive experience. Other projects that are underway for Lamb’s include area promotions, a partnership with the University of Texas and a series of digital and mobile campaigns.
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