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The Details: Vital Information The resources we have on hand to better serve your campaign (in turn growing your business and brand) are the industry standards - and then some. We subscribe to the premier media software available on the market, and use it to its fullest potential without losing our "human touch" and instincts. Our rates are competitive and value-driven, and are customized to suit your needs. And just because we want to provide the best resources we can, we have placed a few "helpful links" on this page for your quick reference.
Pricing
Phase 1: Preliminary consulting, research, and planning. For any new client, a small up-front fee may be charged for initial consulting, research and planning. Once an account progresses to the media placement phase, half of this fee will be applied towards any media commissions earned by The Davis Group.
Phase 2: Ongoing planning services/media negotiation, buying, and reconciliation. After Phase 1, our fees become purely commission-based. These commissions are charged on a "sliding scale" depending upon project scope and level of annual media placement. In many cases, a reduced commission percentage (of the maximum 15%) allows clients to reinvest the saved portion back into the media placement, thereby assuring every dollar provides maximum impact.
Establishing commission percentage level. Once the client-agency relationship is established, the negotiated percentage of media commissions will be customized for the account (after the first $100,000 in media is placed at 15%). The negotiated percentage will be based on the scope of services, complexity of the account, and the level of manhours dedicated to fulfilling each client's complete media needs. These reduced commissions are always made available to non-profit/government entities.
Other fees are listed below.
- Hourly Fee (minimum 4 hours):
- $150/hour for strategic planning services
- $100/hour for buying/negotiation services
- $80/hour for reconciliation, trafficking, and other media coordination services
- Additional Charges:
- Political Competitive Reporting is an additional fee.
- Other out-of-pocket expenses, such as shipping, extensive copying, and survey & research material are billed at cost.
In-House Resources
The Davis Group uses Marketing Resources Plus (MRP), owned by Arbitron, the most comprehensive reporting software available. It is the integrated broadcast and print planning and buying system used by 90% of the nation's top agencies, incorporating five main elements. Click below for a more complete look at the tools at our fingertips.
For ratings data, The Davis Group subscribes to Nielsen for television, and Arbitron for radio. Other subscriptions that we use to research both metered and non-metered markets include:
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