Research That Works

The Davis Group is committed to providing the most up-to-date research data from the leading sources in the industry. Though the numbers aren’t always “the whole story,” they do provide a benchmark for measurement, ultimately making media vendors more accountable. In-house resources include:

• Scarborough - A demographic and psychographic data tool that allows for targeted analyses of consumers’ habits and media preferences.
• Nielsen & Arbitron - The leading sources for television, cable and radio ratings data, facilitating an objective view of the broadcast playing field.
• SQAD - The standard media cost forecasting tool for television and radio.
• IMS - A broadcast planning tool used to set effective reach and frequency levels.
• Strata - A sophisticated media buying system with complex analytical tools used to place media schedules and conduct post-buy analyses.