MediaScape

• Review, research, and understanding is the key to a successful media campaign.  Without this foundation, the other steps are meaningless.
• By collecting data from various research sources, filtering it to the necessary and most important points, and then magnifying those points to hone in on the most important details, we establish a framework from which to begin the rest of the process.

Strategic Campaign Design

• Before any media negotiating or buying can be pursued, strategic design of an effective media campaign must be accomplished.  
• Based on the MediaScape that we have established, custom campaigns are built based on any or all of the following elements: budget parameters, GRP goals, reach and frequency, target markets and audiences, and more.
• Market tiering exercises, media preference matrices, comprehensive flowcharts, budget tracking, and other tools are employed during this step of the process.

Multi-Cultural Sensibility

• Hispanic and ethnic integration is key in today's marketplace.  The Davis Group frequently (for many of our clients) is responsible for implementing not only general market media, but also executes targeted strategies designed to reach the Hispanic and African-American populations.
• More than simply language preferences or program formats, we know that a certain sensibility is required among the various nuances of these growing consumer audiences.
• Click for more information about Hispanic media.

Value Amplification

• Our negotiation and buying expertise is unparalleled; leveraging our longevity and strong relationships with our vendors, we routinely earn numerous added-value components for clients, ranging from matching PSA schedules, rate discounts, free placement, and a multitude of other bonus media.
• We negotiate special low rates for our clients on an annual basis with the individual vendors in each market, ensuring that our clients' dollars are spent with only the utmost efficiency.
• We buy broadcast and print (including radio, television, newspaper, magazine, outdoor, online, and alternative) media based on your needs and goals.

Active Accountability

• Each month - throughout a campaign, not only upon completion - we provide a complete and detailed reconciliation report of what was placed on each station or publication, per individual market.
• We negotiate all make-goods when necessary to ensure campaign completion.
• We utilize a detailed method of tracking PSAs to accurately measure exposures.
• We confirm all insertions and contracts in writing to ensure accuracy.
• We provide analyses on all schedules to ensure success.

Full-Service Marketing Coordination

• Many of our clients also require other marketing work like creative, PR, branding, web development, etc.  We provide those services through our extensive, best-in-class partner network.
• Introducing DG 2 ...where media meets creative. Click for more information.