No matter what we say we do, how we say we do it, who we've done it for, when or where we've done it - it's the RESULTS that speak volumes about our capabilities and the success we have helped to build for our clients. It has been said that "without media, even the best campaigns would never see the light of day." These success stories - case studies of what The Davis Group has accomplished - are just a few bright points of our past, and they are shining examples of our work.  Click here to view all case studies, or read below about our two featured statewide (20+ markets) success stories.

Texas Workforce Commission "WorkInTexas.com" (2004-2005)

• Objective: To successfully launch the new flagship product of the Texas Workforce Commission, www.WorkInTexas.com, and rebrand the Texas Workforce Commission (with its network of local workforce development boards and workforce centers across the state) as "Texas Workforce Solutions. " The marketing goal is to recruit a minimum of 52,000 NEW employers into the system - an average of 1,000 companies per week.

• Action: Together with Fleishman-Hillard (account management and PR team) and TKO (creative team), The Davis Group planned and executed a multi-media marketing plan. Debuting on June 15 th , 2004, with a press conference featuring members of TWC, employers, jobseekers, and the Governor, The Davis Group kicked off the media execution with the Texas Association of Broadcaster's Non-Commercial Sustaining Annnouncement program, garnering a 5.5 ROI to date in airtime value for its investment. Subsequent media executions included print (magazines and newspaper), television, cable, as well as online schedules with significant value-added elements.

• Results: During the first 17 weeks of the campaign, the half-way goal was reached - NINE WEEKS EARLY.  Our benchmark 52,000 employers were registered THREE AND A HALF MONTHS ahead of schedule, and we are on track to reach our overall goal in June - TWO MONTHS EARLY (we are only 9,430 away from reaching the goal).  

• Metrics: During the 10-month period from May 24, 2004 through March 24, 2005:

  • 60,570 New Employer Master Accounts (up 3,181 from March 10)
  • 69,202 New Employer Business Units (up 3,574 from March 10)
  • 186,506 New Job Postings (up 10,006 from March 10)
  • 509,141 New Positions (each posting can have multiple positions; up 36,570 from March 10)
  • 697,366 New Job Seekers (up 28,889 from March 10)
  • 147,743 Hires Recorded (up 7,394 from March 10)
  • 12,410,240 People Visited the Site (up 602,379 from March 10)

Texas Council on Family Violence (2003)

The "Break the Silence, Make the Call" campaign was launched in October of 2001, at the Texas State Capitol. It was made possible originally by $1,000,000 in funding from the Texas Office of the Attorney General and was designed to inform victims of domestic violence that they are not alone and that there are resources available to help them. The multi-media campaign was designed by Vollmer PR, with BRSG Creative, Cinco Media, Saurage Research, and The Davis Group, Inc.

Click here for the "Break the Silence. Make the Call" link: statistics, TV ads, survivor stories and more.

Overall return results: 

PAID MEDIA : $1,151,267

VALUE OF ALL MEDIA: $3,879,883

Phase One: NCSA Placement began with the successful use of Non-Commercial Sustaining Announcements (NCSA) with the Texas Association of Broadcasters (TAB). Though the initial investment had an expected three-fold return (a three-for-one match), the NCSA program has achieved the outstanding seven-fold ROI of $1,152,619 value in placement to date, with nearly 20,000 tracked spots! In addition to these numbers, there were even more that have not yet been tracked.

PAID: $160,000

EXPECTED VALUE: $480,000

TOTAL PSA VALUE: $1,152,619

Phase Two: Television flights in January, February-March, and June ran in all 20 Texas DMAs. The Davis Group negotiated and secured a minimum of one-for-one PSA matching, and many stations delivered PSAs over and above that value. Spots have continued to run even beyond the flights. In the first month of paid television advertising alone, call volume to the NDVH increased 69% in the general market in Texas, and an astounding 93% increase was recorded for Spanish-language calls! Over the course of the television campaign, the Davis Group continually negotiated lower rates, and saved funds for an additional holiday television flight that ran for six weeks in San Antonio, with a PSA matching schedule. 

TOTAL PAID: $544,501

TOTAL PSA VALUE: $544,501 and more

Phase Three: Radio was launched through a partnership with Clear Channel Communications. Leveraging a longtime relationship with this vendor, The Davis Group negotiated one-for-one PSA matching for a six-week flight (3 paid weeks/3 PSA weeks) as well as a non-paid 30-week PSA campaign that runs throughout the year, totaling 6,300 spots. 33 stations in 21 Texas radio markets have participated in this valuable campaign. In addition, Clear Channel provided on-air interviews, outdoor advertising, and event advertising as more added value.   Furthermore, an additional Friends & Family campaign was also run with a matching PSA schedule, and Texas State Networks provided a PSA matching campaign that ran statewide.  Keep reading below, for even more free radio placement...

TOTAL PAID: $446,766

TOTAL PSA VALUE: $1,031,496

The Millionth Call: Press and Partnerships . All of these "planned" media efforts resulted in the spike in public awareness and, notably, the steep increase in call volume to the NDVH. On Saturday evening, August 2, 2003, the hotline received its one-millionth call. An announcement was sent out to partners across the country - other advocacy groups, the government, the marketing team, the press, and corporate partners - that this milestone had been reached.

In response to this announcement and based on the success of the media campaign,Clear Channel Communications approached the Davis Group about wanting to do something to commemorate this achievement, and help further the cause. They said, "No one can argue the tragedy that domestic violence bears upon our society. Texas Council Family Violence offers persons struggling with this issue a tangible first step toward safety and a better life. We can never celebrate that one million calls have come into the hotline, but we can celebrate that we are adding awareness for those who need it the most. Clear Channel Radio is pleased that we have the opportunity to utilize our stations across the state of Texas to do just that. . . adding awareness for those needing it most." Moreover, this statement translates to a $250,000 gift in Clear Channel airtime on all 94 Clear Channel stations statewide!  This significant and generous action was received by enormous gratitude, and will allow the public awareness campaign to continue building throughout the state - and the nation.

PAID MEDIA: $0

VALUE OF MEDIA ON-AIR: $250,000

In addition, a press conference was held at TCFV in commemoration of this event, and many key players were present. Dianne Stewart, the Director of the National Office on Violence Against Women (an office within the United States Attorney General's office) was present and spoke very powerfully about the National Violence Against Women Act passed by Congress, which made it possible to begin campaigns like this. Also present was U.S. Congressman Lloyd Doggett (D-Texas). A call was received also from John Ashcroft, the Attorney General of the United States, to congratulate TCFV and the ongoing progress of the hotline.

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