From basic marketplace research to strategic campaign design and placement or comprehensive Agency of Record service, The Davis Group knows how to accomplish client goals efficiently and effectively.
Media and Marketplace Research
A strong knowledge of the client's marketplace is crucial to developing effective campaign strategy. The Davis Group researches into the demographic, psychographic, geographic and competitive landscape to make recommendations that are not only key to the client's product or service, but to the individual markets they serve.
Strategic Planning
Media efforts, large or small, must be choreographed in advance to ensure maximum impact. Through our strategic planning process, The Davis Group analyzes client initiatives, target markets, audiences and budget goals to produce relevant GRP goals, flight dates, daypart mixes, reach and frequency levels, and program/publication/site/format specific recommendations.
Negotiation and Media Placement
Our negotiation and buying expertise is unparalleled; leveraging our longevity and strong relationships with media vendors, we consistently earn numerous added-value components for our clients. From securing matching PSA schedules and rate discounts to positioning upgrades and outright bonus units, The Davis Group strives to stretch client budgets with every vendor for greatest campaign impact.
Active Campaign Management
Negotiation and placement of a media campaign is only the start to success. We confirm all insertions, contracts and traffic instructions in writing to ensure accuracy. We monitor schedules in-flight, gather spot times and air-checks, review tear sheets and optimize online efforts where applicable. All make-goods are negotiated to deliver an upgrade to our clients.
Post Schedule Accountability
The Davis Group provides detailed post-buy analyses for each campaign, comparing what was planned and ordered to what was actually delivered by each vendor. Deviations outside of the acceptable range (under or over deliveries) are investigated and bonus weight is secured when necessary.
