THE RIGHT MEDIA FOR YOUR MESSAGE
From basic marketplace research to strategic campaign design and placement, The Davis Group knows how to accomplish client goals efficiently and effectively.
Traditional media? Of course. New media? Yes. Emerging media? Absolutely.
WE MAKE IT A POINT TO STAY AHEAD – NO ONE CAN AFFORD TO BE LEFT BEHIND.
A strong knowledge of the client's marketplace is crucial in developing effective campaign strategy. The Davis Group researches the demographic, psychographic, geographic and competitive landscape to make recommendations that are not only key to the client's product or service, but also to the individual markets they serve.
Media efforts, large or small, must be choreographed in advance to ensure maximum impact. Through our strategic planning process, The Davis Group analyzes client initiatives, target markets, audiences and budget goals to recommend relevant goals, flight dates, and media mixes.
Our negotiation and buying expertise is unparalleled; leveraging our longevity and strong relationships with media vendors, we consistently earn numerous added-value components for our clients. From securing matching PSA schedules and rate discounts to positioning upgrades and outright bonus units, The Davis Group strives to stretch client budgets with every vendor for the greatest campaign impact.
Negotiation and placement of a media campaign is only the start to success. All insertions, contracts and traffic instructions are confirmed in writing to ensure accuracy. We monitor schedules in-flight, gather spot times and air-checks, review tear sheets and optimize online efforts where applicable. All make-goods are negotiated to deliver an upgrade to our clients.
The Davis Group provides detailed post-buy analyses for each campaign, comparing what was planned and ordered to what was actually delivered by each vendor. Deviations outside of the acceptable range (under or over deliveries) are investigated and bonus weight is secured when necessary.